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    Maynard, MA 01754

    617-458-1095

    Email me info@fredlevyart.com

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My Instagram process saves files

instagram, iPhoneography

Instagram is now the billion dollar tool of Facebook. That's a world I'll never fully understand but I do know and love to use Instagram. I'm wasn't an early adopter of it because I didn't want to be limited to the square format. But, I'm a long time (old school medium format) fan of the square though for many years so once I tried it out, played with the filters and connected it to my whole social networked world, it became my primary iPhone tool. But I'm not giving up any of my photos by using Instagram. That is because I don't shoot with Instagram. I shoot with my iphone camera app to be able to shoot both in standard and HDR format to give me the most flexibility in my choices. Then I'll open up the instagram app and pick one of the photos out of my picture library....

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Family outing

Geoffrey in the ball pit

The past few weekends have been all about family outings.  Between Easter and Patriots day, we've had some good options to go out and have family days. I love it because it's the few times durring the week where I can spend some quality time with my boys.  It's amazing how fast they grow.  Everyday seems like a new moment and trying to capture all of them sometimes feels like a full time job.  This is something I so wish I could do.  Well, some dogs and other animals every once in a while to keep it interesting too.  I always love being behind the camera so really, any chance I get is great for me. If it's an opportunity to spend time with my family, then bring it on.  

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Welcome back Red Sox to Fenway Park

AIB Red Sox promotional image

About a month ago, I worked with the Marketing department at Lesley University to promote The Art Institute of Boston (AIB).  It all started with an idea of doing something for a billboard campaign that will be on the local highways.  Well, this opportunity to do an add in a 100 year commemorative program for Fenway Park and the Red Sox that will be available all season at Fenway Park dropped into our laps with only 3 days to come up with an idea, shoot and design it.  The good thing is that we had a weekend to pull all the resources and get it to the studio at AIB.  It was also spring break so the building was empty of students and we could take over the room for 2 days.  Between me and four other people, we pulled off building this object and creating a pretty cool shot of it.  The design for the...

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Sony, You’ve been thrown a softball, now hit it out of the park.

Geoffrey with camera

I’m a canon shooter and have been since my first A-1 camera. When Canon announced the new 5D Mark iii, I was super excited and didn’t (at first) even mind too much about the HUGE price increase for the new camera.  I’m currently shooting with the first 5D and still get amazing photos but know that for the work I want to do, the bigger file, faster focus and even the video options will be very important to my growth as a photographer and add value to my business. But in the back of my mind, bumping the price up by almost 1/3 of the Mark ii seems like a big jump.  Nikon has the new D800 and I’m sure it is great but I’d have to upgrade my computer and storage drives to be able to deal with that giant file it creates, so jumping ship over to Nikon...

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Keeping creative every day

iPhonePics-Instagram01

The beauty of today’s technology though, the iPhone has become my go-to camera.  The first cell phone I got was because it had a camera in it and even though the quality was really low, I found ways to make fun photos that I shared on flickr.  Now with that I’ve immersed myself in this new technology with smart phones that have better cameras I’ve been able to take some great photos that are even worthy of hanging on the wall. But it isn’t because of the camera alone.  The software  is a key part of the process.  The MANY different apps available for editing and sharing photos have exploded and many are great.  My first photos I took with my iphone were okay but needed some real post processing.  When Adobe came out with PS Express App, that really opened up my creative process to make photos I didn’t...

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Ginger and Stella

Ginger-Stella-3

Talk about having the life.  These two dogs have the life of love and comfort. Like many rescue dogs, their lives didn’t start out like that but they survived.  Ginger is only about a year old and the bulldog who was found on the streets after having a litter of puppies.  Stella is 6 years old and blind with aggression issues though you’d never know it.  Their owners have the biggest heart and are very involved in may different rescues.  Part of the reason they ended up in my studio was because they won a raffle at the Cocker Spaniel Rescue over a year ago.  They did contact me soon after that but because of one reason or another, she never got back in touch with me.  A year later, I ended up going though some old emails and found that she never turned in her gift card so I...

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